Advertising and promotion : an integrated marketing communications perspective 
Belch, George E. (George Edward),. 
 - 10th ed. 
 -  McGraw-Hill Education.  2015 
 - xxxvi, 842 p. 
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<br/><br/><label>ISBN: </label>0-07-802897-3 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>Dewey Class. No.: </label>659.1 B427 2015