Advertising and promotion: An integrated marketing communications perspective 
Belch, George E. 
 - Eleventh edition. 
 -  McGraw-Hill  Education.  2018 
 - xli, 764,[83] pages 
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<br/><br/><label>ISBN: </label>978-1-25992169-8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>Dewey Class. No.: </label>659.1 B427 2018