The new rules of marketing and PR : how to use news releases, blogs podcasting, viral marketing, and online media to reach buyers directly 
Scott, David Meerman. 
 -  John Wiley & Sons, Inc.,  2009 
 - xxxi, 287 p. 
<br/><br/>
<br/><br/><label>ISBN: </label>978-0-470-37928-8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing.
<br/><br/><label>Dewey Class. No.: </label>658.872 Sc3n 2009