TY  - BOOK
TI  - The new rules of marketing and PR : how to use news releases, blogs podcasting, viral marketing, and online media to reach buyers directly
SN  - 978-0-470-37928-8
U1  - 658.872 Sc3n 2009 
PB  - John Wiley & Sons, Inc.
KW  - Internet marketing
N1  - 600 Technology (App Sciences)
ER  -