Managing new products : competing through excellence 
Kuczmarski, Thomas D. 
 -  Prentice Hall.  1988 
 - xv, 304 pages. 
<br/><br/>
<br/><br/><label>ISBN: </label>9-71084306-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.575 K83m 1988