Marketing management : a strategic approach with a global orientation 
Boyd, Harper W., Jr. 
 - second edition. 
 -  Irwin.  1995 
 - 555 pages. 
 - (The Irwin Series in Marketing) .
<br/><br/>
<br/><br/><label>ISBN: </label>0-256-12576-7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management.
<br/><br/><label>Dewey Class. No.: </label>658.8 B669 1995