Marketing/ 
Etzel, Michael J. 
 - 14th edition. 
 -  Mcgraw-Hil/Irwin.  2007 
 - xxii, 706 p. 
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<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8 Et9m 2007