Innovation in marketing 
Edited by Peter Doyle and Susan Bridgewater. 
 -  Butterworth Heinemann,  1998 
 - xii, 225 p 
 - (The Chartered Institute of Marketing .
<br/><br/>
<br/><br/><label>ISBN: </label>0-7506-4121-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8 In6 1998