Marketing management 
Kotler, Philip. 
 - twelfth edition. 
 -  Pearson Education, Inc.  2006 
 - xxxix, 120 pages. 
<br/><br/>
<br/><br/><label>ISBN: </label>0-13-196853-X 
<br/><br/><label>Dewey Class. No.: </label>658.8 K84m 2006