Global marketing management 
Keegan, Warren J. 
 - sixth edition. 
 -  Prentice-Hall, Inc.  1999 
 - xiv, 639 pages. 
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<br/><br/><label>ISBN: </label>0-13-010336-5 
<br/><br/><label>Dewey Class. No.: </label>658.8 K24g 1999