Principles of contemporary marketing/ 
David L. Kurtz. 
 - 15 edition. 
 -  Cengage Learning Asia Pte Ltd.,  2012 
 - 780 p. 
<br/><br/>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8 K9694 2012