Marketing management 
Marshall, Greg W. 
 - second edition. 
 -  McGraw-Hill Education.  2015 
 - xxvi, 504 pages. 
<br/><br/>
<br/><br/><label>ISBN: </label>978-1-25909497-2 
<br/><br/><label>Dewey Class. No.: </label>658.8 M3671 2015