Marketing 
Lancaster, Geoff. 
 -  Butterworth-Heinemann.  1995 
 - xv, 399 pages. 
<br/><br/>
<br/><br/><label>ISBN: </label>0-7506-2055-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- (Marketing Series: Diploma)
<br/><br/><label>Dewey Class. No.: </label>658.8 L22m 1995