Principles of marketing/ 
Lamb, Charles W. 
 -  Cengage Learning Asia Pte Ltd.,  2013 
 - xvi, 386 (22) p. 
<br/><br/>
<br/><br/><label>ISBN: </label>978-9-81444136-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8 L237 2013