Marketing management/ 
Iacobucci, Dawn. 
 - 2nd edition. 
 -  Cengage Learning Asia Pte Ltd.,  2012 
 - x, 243 p. 
<br/><br/>
<br/><br/><label>ISBN: </label>978-9-81441635-1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- Management.
<br/><br/><label>Dewey Class. No.: </label>658.802 I11 2012