Fundamentals of marketing 
Stanton, William J. 
 - 10th ed. 
 -  McGraw-Hill,  1994 
 - xxviii, 697 p. 
 - (McGraw-Hill series in marketing) .
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<br/><br/><label>ISBN: </label>0-07-061015-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8 St2