Fundamentals of marketing 
Stanton, William J. 
 - 4th ed. 
 -  McGraw-Hill,  1994 
 - xiii, 752 p. 
 - McGraw-Hill series in marketing. .
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<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8 St2f 1994