Foundations of marketing 
Pride, William M. 
 - 8th ed. 
 -  Cengage Learning,  2019 
 - xxix, 543 p. 
<br/><br/>
<br/><br/><label>ISBN: </label>978-0-357-03376-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8 P9476 2019