Marketing : an introduction 
Masterson, Rosalind. 
 - 3rd edition. 
 -  Sage Publications, Inc.  2014 
 - xix, 562 pages. 
<br/><br/>
<br/><br/><label>ISBN: </label>978-1-44626647-2 
<br/><br/><label>Dewey Class. No.: </label>658.8 M4238 2014