Marketing management : a strategic decision-making approach 
Mullins, John W. 
 - Eighth edition. 
 -  McGraw-Hill.  2013 
 - xxi, 547 pages. 
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<br/><br/><label>ISBN: </label>978-0-07-132637-7 
<br/><br/><label>Dewey Class. No.: </label>658.8 M9597 2013