Strategic marketing management/ 
Moutinho, Luiz. 
 -  Cengage Learning Asia Pte, Ltd.,  2013 
 - xxii, 490 p. 
<br/><br/>
<br/><br/><label>ISBN: </label>978-9-81436956-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8 M934 2013