Marketing leadership in hospitality : Foundation and practices 
Lewis, Robert C. 
 - Third edition. 
 -  John Wiley & Sons, Inc.  2000 
 - xix, 923 pages. 
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<br/><br/><label>ISBN: </label>0-471-33270-4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry -- Marketing.
<br/><br/><label>Dewey Class. No.: </label>674.94 L58m 2000