Guerrilla advertising : cost-effective techniques for small-business success 
Levinson, Jay Conrad. 
 -  Houghton Mifflin,  1994 
 - xi, 283 pages 
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<br/><br/><label>ISBN: </label>0-395-68718-7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>Dewey Class. No.: </label>658.8 L476a 1994