Basic marketing : a managerial approach 
McCarthy, E. Jerome. 
 - Tenth edition. 
 -  Toppan Co., Ltd.  1990 
 - xviii, 734 pages. 
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<br/><br/><label>ISBN: </label>9-71084889-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- Management.
<br/><br/><label>Dewey Class. No.: </label>658.802 M12b 1990