How to write a marketing plan 
Westwood, John. 
 - Fourth edition. 
 -  Kogan Page Limited.  2013 
 - x, 172 pages 
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<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- Management.
<br/><br/><label>Dewey Class. No.: </label>658.802 W538 2013