Advertising, promotion, and other aspects of integrated marketing communications 
Andrews, J. Craig. 
 - 10th ed. 
 -  Cengage Learning,  2018 
 - xix, 635 p. 
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<br/><br/><label>ISBN: </label>978-1-33728265-9 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>Dewey Class. No.: </label>658.82 A565 2018