Powerhouse marketing plans : 14 outstanding real-life plans and what you can learn from them to supercharge your own campaigns/ 
Johnson, Winslow. 
 -  American Management Association AMACOM),  2004 
 - xvi, 352 p. 
<br/><br/>
<br/><br/><label>ISBN: </label>0-8144-7219-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- Management.
<br/><br/><label>Dewey Class. No.: </label>658.8101 J71 2004