Advertising and integrated marketing communications/ 
Shah, Kruti. 
 -  McGraw-Hill Education.  2014 
 - xxviii, 889 p. 
<br/><br/>
<br/><br/><label>ISBN: </label>978-1-25902605-8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>Dewey Class. No.: </label>658.82 S5256 2014