Marketing research/ 
Burns, Alvin C. 
 - 3rd edition [reprinted 2001]. 
 -  Pearson Education Asia Pte Ltd.;  2000 
 - xxi, 699 p. 
<br/><br/>
<br/><br/><label>ISBN: </label>9-81405878-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>Dewey Class. No.: </label>658.83 B9671 2001