Essentials of marketing research/ 
Hair, Joseph F. Jr. 
 -  Mcgraw-Hill,  2008 
 - xvi, 382 p. 
<br/><br/>
<br/><br/><label>ISBN: </label>978-0-07-126634-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>Dewey Class. No.: </label>658.83 Es7 2008