Marketing research/ 
Cooper, Donald R. 
 -  Mcgraw-Hil/Irwin,  2006 
 - xix, 790 p. 
<br/><br/>
<br/><br/><label>ISBN: </label>0-07-111570-6 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>Dewey Class. No.: </label>658.83 C78m 2006