Strategic brand management : building, measuring and managing brand equity 
Keller, Kevin Lane. 
 - fourth edition. 
 -  Pearson Education South Asia Pte Ltd.  2013 
 - 590 pages 
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<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products -- Management.
<br/><br/><label>Dewey Class. No.: </label>658.827 K2928 2013