Marketing : an introduction 
Kotler, Philip. 
 -  Prentice Hall, Inc.  1987 
 - xxi, 595 pages. 
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<br/><br/><label>ISBN: </label>0-13-557745-4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.83 A15c 1997