Marketing research 
Aaker, David A. 
 - 9th ed. 
 -  John Wiley and Sons, Inc,  2007 
 - xvii, 774 p. 
<br/><br/>
<br/><br/><label>ISBN: </label>978-0-470-05076-7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>Dewey Class. No.: </label>658.83 A11199 2011