Advertising and sales promotion strategy 
Tellis, Gerard J. 
 -  Addison-Wesley.  1998 
 - xvii, 483 pages. 
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<br/><br/><label>ISBN: </label>0-321-01411-1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>Dewey Class. No.: </label>658.82 T27a 1998