Brand success : How the world's top 100 brands thrive and survive 
Haig, Matt. 
 -  Kogan Page.  2011 
 - 296 pages. 
<br/><br/>
<br/><br/><label>ISBN: </label>978-0-7494-6287-1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products -- management.
<br/><br/><label>Dewey Class. No.: </label>658.827 H1419 2011