TY  - BOOK
TI  - Brand success : How the world's top 100 brands thrive and survive
SN  - 978-0-7494-6287-1
U1  - 658.827 H1419 2011 
PB  - Kogan Page.
KW  - Brand name products -- management
N1  - 600 Technology (App Sciences)
ER  -