Advertising, promotion, and supplemental aspects of integrated marketing communications 
Shimp, Terence A. 
 - sixth edition. 
 -  Thomson South-Western.  2003 
 - xxi, 650 pages. 
<br/><br/>
<br/><br/><label>ISBN: </label>0-03-035271-1 
<br/><br/><label>Dewey Class. No.: </label>658.82 Sh6a 2003