Marketing research 
Luck, David J. 
 - Seventh edition. 
 -  Prentice-Hall.  1987 
 - xvi, 682 pages. 
<br/><br/>
<br/><br/><label>ISBN: </label>9-71110485-7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>Dewey Class. No.: </label>658.83 L96m 1987