Essentials of marketing research 
Joseph F. Hair, Jr. ... [et al.]. 
 - 3rd ed. 
 -  McGraw-Hill/Irwin,  2013 
 - xviii, 414 p. 
<br/><br/>
<br/><br/><label>ISBN: </label>978-0-07-802881-6 (pbk. : alk paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>Dewey Class. No.: </label>658.83 Es745 2013