Consumer behavior : applications in marketing/ 
East, Robert. 
 - 2nd edition. 
 -  SAGE Publications Ltd.,  2013 
 - 337 p. 
<br/><br/>
<br/><br/><label>ISBN: </label>978-1-44621123-6 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.
<br/><br/><label>Dewey Class. No.: </label>658.8342 E131 2013