The art and science of interpreting market research evidence 
Smith, D. V. L. (David Van Lloyd) 
 -  John Wiley & Sons, Ltd.,  2004 
 - x, 236 p. 
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<br/><br/><label>ISBN: </label>0-470-84424-8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>Dewey Class. No.: </label>658.83 S645 2004