Marketing research : a practical approach/ 
Kolb, Bonita. 
 -  SAGE Publications, Ltd.,  2008 
 - xiii, 292 p. 
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<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>Dewey Class. No.: </label>658.83 K81 2008