Strategic management/ 
Cravens, David W. 
 - 10th edition. 
 -  McGraw-Hill Companies, Inc.,  2013 
 - xiii, 653 p. 
<br/><br/>
<br/><br/><label>ISBN: </label>978-0-07-132623-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- Management.
<br/><br/><label>Dewey Class. No.: </label>658.802 C898 2013