Retail marketing : for employees, managers, and entrepreneurs 
Meyer, Warren G. 
 - eighth edition. 
 -  McGraw-Hill Book Company.  1988 
 - 580 pages. 
<br/><br/>
<br/><br/><label>ISBN: </label>9-71110546-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.87 M56r 1988