International marketing management 
Jain, Subhash C. 
 - 5th ed. 
 -  South-Western College Publishing,  1996 
 - xv, 792 p. 
<br/><br/>
<br/><br/><label>ISBN: </label>0-538-85281-X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing -- Management.
<br/><br/><label>Dewey Class. No.: </label>658.848 J254 1996