Global marketing 
Keegan, Warren J. 
 - second edition. 
 -  Prentice Hall.  2000 
 - xxii, 594 pages. 
<br/><br/>
<br/><br/><label>ISBN: </label>0-13-084268-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing -- Management.
<br/><br/><label>Dewey Class. No.: </label>658.848 K448g 2000