International marketing 
Cateora, Philip R. 
 - 16th edition. 
 -  McGraw-Hill Education.  2013 
 - xxxiii, 638 pages 
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<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing -- Management -- Case studies.
<br/><br/><label>Dewey Class. No.: </label>658.848 C359 2013