Global marketing management : cases and readings 
Robert D. Buzzell. 
 - second edition. 
 -  Addison-Wesley Publishing Company.  1992 
 - xi, 751 pages. 
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<br/><br/><label>ISBN: </label>0-201-54280-3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing -- Management.
<br/><br/><label>Dewey Class. No.: </label>658.848 B98g 1992