Effective promotional planning for e-business 
Ace, Cathy. 
 -  Butterworth Heinemann,  2002 
 - [v], 290 p. 
<br/><br/>
<br/><br/><label>ISBN: </label>0-7506-5268-3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.
<br/><br/><label>Dewey Class. No.: </label>658.84 Ac3e 2002